Theyre also where our editors share stories about inspiring developers and their incredible work.

Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Searches use app and in-app purchase metadata from your product page to deliver the most relevant results.

When customers search for an app, the App Store returns a list of apps that are ranked based on a number of factors, including text relevance (matches for the apps title, keywords, and primary category) and customer behavior (downloads and the number and quality of ratings and reviews).

In addition to getting results for their specific search query, customers are shown suggested search terms to help them find what theyre looking for.

They can also view Trending Searches to see what other customers in their region are interested in.

Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps.

You can assign a primary and a secondary category to your app.

The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers.

Stories share Apples unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

You can promote up to 20 in-app purchases, including subscriptions, on your apps product page.

They can also appear in search results and may be featured by our editorial team.

Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love.

There is no paid placement or checklist of requirements for apps we write about or feature.

For new apps or a significant update, let us know six to eight weeks in advance of your launch.

Mac App Store For Macbook